BEYOND THE SERVE

BEYOND THE SERVE is a multidimensional project that delves into the dynamic intersection of fashion and tennis culture. Through a curated publication, immersive film, engaging exhibition, and interactive pop-up store, the project explores how fashion shapes and is shaped by the tennis community—both on and off the court. From heritage sportswear to contemporary streetwear and cultural influence, BEYOND THE SERVE examines the aesthetic, historical, and social links between the sport and the fashion world, offering a fresh perspective on how identity, performance, and expression play out in this unique cultural space.

About

Charlotte Pratt is a creative with a sharp eye for detail and a strong interest in the events industry. Her passion for tennis informs her work, inspiring themes of precision, community, and performance. Charlotte strives to create compelling, well-executed experiences and outcomes which captivate and engage diverse audiences.