BA (Hons) Fashion Design & Communication
Jasmine Wall
The Clean Girl: An aesthetic case study.
Adanola has successfully tapped into the zeitgeist of the “clean girl aesthetic”, blending minimalistic style with a focus on effortless chic. Through its elevated yet accessible designs, the brand has become synonymous with the clean, polished look that emphasises simplicity and confidence. By capturing the essence of this aesthetic, Adanola has not only defined a cultural movement but also solidified its place as a leader in the luxury streetwear movement. To further illustrate this, I have created a styling book which showcases how Adanola seamlessly integrate into the “clean girl aesthetic”. This book not only highlights the brands key pieces but also offers a variety of looks which embody the minimalist elegance and effortless style that defines the aesthetic.
About
Jasmine is a creative soul with a flair for styling and social media content creation. She is passionate for visual storytelling, whilst blending trend awareness with bold personal expression. Jasmine aims to inspire through innovative looks, bringing fashion to life with confidence, precision and a unique artistic vision.








