Victoria Iddon, a current master’s student, studying Art in Science, at Liverpool John Moore’s University. An artist and researcher exploring the intersections of sound, movement, and visual art. Creating work driven by the idea that art is not just something to be observed but something to be experienced, an evolving, immersive interaction between materials, space, and perception.

Currently, developing a project that integrates ferrofluids, electromagnetism, and digital art to create dynamic visual and immersive environments. A key focus of this work is chromesthesia, a form of synesthesia in which sound is perceived through involuntary triggers as colour. Through collaboration with an individual who experiences chromesthesia, the aim is to translate the sensory perceptions into moving imagery, aiming to blur the boundaries between sound and vision, by combining artistic intuition with scientific principles, the work seeks to expand the ways in which audiences engage with multi-sensory experiences.

ChromaFlow – “The ChromaSensorium”

'Chromaflow' is a practice-based research project by artist Victoria Iddon in co-collaboration with musician, Louie Burns, who lives with chromesthesia: a neurological condition in which sounds trigger the perception of colours, shapes or textures. Rather than solely attempting to visualise chromesthesia for others to experience, 'Chromaflow explores how artists might ethically and authentically engage with perceptual conditions they do not experience themselves. A co-collaborative exchange between Victoria and Louie has shaped the project's visual language, producing imagery that makes perceptual difference tangible; visible and shareable.

Bringing together art, physics, and sound, 'Chromaflow' transforms audio frequencies into moving visual forces using paints and ferrofluids (magnetic liquids) that shift to form intricate patterns when exposed to sound vibrations.
Using the 'ChromaSensorium' - a portable laboratory for sensory exchange, the moving ferrofluids paired with binaural beats, create a multi-sensory immersive experience that enables audiences to understand the chromesthetic properties of sound by transforming it into something seen and felt.